{"id":9624,"date":"2025-09-02T09:57:58","date_gmt":"2025-09-02T07:57:58","guid":{"rendered":"https:\/\/www.msd.ch\/en\/?post_type=news_item&p=9624"},"modified":"2026-03-10T11:50:02","modified_gmt":"2026-03-10T10:50:02","slug":"pink-cube-breast-cancer-prevention-roadshow","status":"publish","type":"news_item","link":"https:\/\/www.msd.ch\/en\/news\/pink-cube-breast-cancer-prevention-roadshow\/","title":{"rendered":"Every six hours, a woman in Switzerland dies from breast cancer – PINK CUBE is back on its prevention roadshow"},"content":{"rendered":"\n

>> Go to all press releases<\/a><\/p>\n\n\n\n

Lucerne, September 2, 2025 \u2013 The striking pink container, PINK CUBE, is once again touring Switzerland from September 6 to October 25, bringing breast cancer awareness directly to the public. This initiative, launched by the pharmaceutical company MSD in 2022 and continuously supported as the main sponsor, aims to provide all women with equal opportunities for early detection, ultimately saving lives. At twelve locations, medical teams will offer free consultations and breast examinations. The official launch of the roadshow will take place on September 6 with an exclusive kick-off and networking event at the PINK CUBE in Zurich.<\/strong><\/p>\n\n\n\n

Early detection of breast cancer can save lives<\/h2>\n\n\n\n

Breast cancer is the most common cancer among women in Switzerland \u2013 approximately 6,600 women and around 60 men are diagnosed with it each year. Every six hours, a woman dies from breast cancer. The key to successful treatment lies in timely diagnosis: the earlier the disease is detected, the better the chances of recovery and the less invasive the treatments. Mammography is the most important examination for early detection, as it can reveal changes in breast tissue before a tumor becomes palpable or causes symptoms.<\/p>\n\n\n\n

Unequal opportunities in Switzerland<\/h2>\n\n\n\n

ccess to early detection is not equally guaranteed across Switzerland. While some cantons have already implemented systematic, franchise-exempt mammography screening programs, many others lack such offerings. This inequality means that where you live can determine your chances of timely detection\u2014and, ultimately, life or death.<\/p>\n\n\n\n

What is the PINK CUBE?<\/h2>\n\n\n\n

The PINK CUBE is a striking pink container that serves as a mobile education and consultation station. This unique initiative brings together medical expertise, patient organizations, policymakers, and businesses with a clear goal: to raise awareness, provide information, break down barriers, and drive tangible changes for universal access to breast cancer early detection. At each location, experts from cantonal hospitals and breast centers offer free consultations and breast examinations. The initiative is under the patronage of EUROPA DONNA Switzerland and the Swiss Cancer League.<\/p>\n\n\n\n

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Fig.: The PINK CUBE stops in the center of Chur. \u00a9 Credo GmbH PR & Communications<\/em><\/figcaption><\/figure>\n\n\n\n

The PINK CUBE Roadshow 2025 Stops<\/h2>\n\n\n\n

This year\u2019s tour will take the PINK CUBE to twelve locations across Switzerland:<\/p>\n\n\n\n