Test Your Breast! Early Detection Saves Lives
Breast cancer is the most common type of cancer among women. The earlier breast cancer is detected and treated, the greater the chances of recovery. At MSD, we are committed to strengthening early detection. That’s why, in 2022, we initiated the PINK CUBE – an ever-growing breast cancer awareness initiative.
26 June 2026
PINK CUBE Test Your Breast was awarded the prestigious Audience Award and the Responsibility Award from SPONSORING SCHWEIZ at the 6th Night of Sponsoring at the Kunsthaus Zürich in the presence of around 280 guests. This award recognizes PINK CUBE Test Your Breast as a unique and innovative initiative built on strong partnerships and sponsors with a common goal: to strengthen breast cancer prevention and early detection.
PINK CUBE Test Your Breast
PINK CUBE Test Your Breast is a unique initiative aimed at raising awareness about breast cancer and the important role of early detection. In the PINK CUBE, gynecologists offer free consultations and breast palpations. Visitors learn what a lump may feel like and how to self-examine their breasts to detect changes.
In addition, PINK CUBE Test Your Breast actively engages with the media and policymakers to advocate for the implementation of organized mammography screening programs in all Swiss cantons.
2025 Results
During the Breast Cancer Awareness Month in October 2025, the pink vehicle visited eleven cantons and reached over 3 million people in the media with its important message about early detection.
A total of 547 women and 12 men underwent examinations in the PINK CUBE. Possible signs of breast cancer were identified in 32 women and one man, and the diagnosis was subsequently confirmed in five women. At the same time, PINK CUBE helped advance the nationwide rollout of mammography screening programs in Switzerland. The cantons of AG, BL and LU will introduce screening programs in 2026. GL, SH, UR, SZ and ZG have already approved their implementation, while the topic is currently on the political agenda in NW, OW and ZH.
These achievements were only possible thanks to strong collaborative partnerships and the support of a multi-sponsorship model involving MSD, Gilead, Roche, Exact Sciences, HOLOGIC, Novartis, AstraZeneca and Lilly.
“We are proud to have launched this important breast cancer awareness initiative and to continue supporting it as a main sponsor,” says Jasper Kunow, Managing Director ad interim of MSD Switzerland. ”The success of PINK CUBE clearly demonstrates the importance of equitable access to cancer prevention and early detection – a goal that can be achieved through a national cancer strategy.“
Coverage of mammography costs in the early detection program
If a test is carried out as part of an early detection program, the costs are covered by the basic insurance without being added to the deductible. Participating women only pay the excess of ten percent (about 20 francs). Women aged 50 and over receive informational materials and an invitation to an early detection mammogram by post every two years.
PINK CUBE Roadshow 2026
In 2026, the PINK CUBE will once again travel across Switzerland, offering the public its free counselling and screening services.
For more information, visit: pinkcube-testyourbreast.ch/en/
CH-NON-02963, 06/2026
